Italy’s OTB Group appoints Andrea Rigogliosi to lead Diesel

“Diesel is a magical brand, which I founded, and that has always represented a unique force in the fashion landscape. Glenn Martens’ creative direction has transformed it, rediscovering its most authentic DNA and making the brand fresher, more contemporary, and increasingly loved by younger generations. Today, Diesel can be considered the only alternative to the luxury world, embodying values such as inclusivity and accessibility—particularly significant in a complex moment for the entire fashion industry. Recently, I have closely followed the brand’s development with a team of managers, while we navigated a challenging market phase. I am delighted to welcome Andrea to Diesel, and, together with the team, I am sure that he will further enhance Diesel’s potential at a crucial stage in the brand’s evolution,” stated Renzo Rosso, founder of Diesel and Chairman of the OTB Group.

Diesel, part of the OTB Group, has named Andrea Rigogliosi as its new CEO, reporting to Group CEO Ubaldo Minelli.
Rigogliosi brings extensive international leadership experience from roles at Miu Miu (Prada Group), Fendi and Christian Dior Couture.
He is expected to strengthen Diesel’s global growth and commercial strategy under Glenn Martens’ creative direction.

Andrea Rigogliosi brings solid international leadership experience in the luxury, fashion, and retail sectors, having held high-level strategic and commercial roles across Europe. Before joining Diesel, he served as Global Head of Retail and Commercial at Miu Miu – Prada Group, leading global business growth and the expansion of the distribution network. Rigogliosi held key positions within the LVMH Group, including President Europe at Fendi, General Manager France & Monaco and General Manager Italy at Christian Dior Couture. Early in his career, he took on managerial roles at Poltrona Frau Group and L’Oréal Luxury Products.

He holds a degree in International Business Administration from Bocconi University in Milan.

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Fibre2Fashion News Desk (RM)