Anti Social Social Club and Fanatics create an Everton FC collab ‘rooted in community’

Fashion brand Anti Social Social Club (ASSC) joins forces with licensed sports merchandiser/retailer Fanatics to create an Everton Football Club collection to reflect a Premier League side “rooted in community, nostalgia, and unbreakable fan loyalty”.

Shot at The Terrace Bar opposite Everton’s new Hill Dickinson Stadium and other nearby locations, the campaign pays tribute to the club’s supporters “and the shared heartbeat that connects them”.

Evertonians take centre stage within the campaign, “recalling unforgettable moments and stories that define what it means to be part of the blue half of Merseyside”.

The ASSC x Everton FC collection blends classic football heritage with the brand’s specialised wearable art streetwear to create a collection of hoodies and tees, completed with a standout Evertonian varsity jacket, plus Premier nylon track sets, finished off with a lighthearted range of accessories. Prices range from £25-£295.

The accompanying campaign “captures the emotional core of match day, the walk to the ground, the pints and the spirit of the club. Together, they celebrate not just a club, but a culture”.

Sports and fashion/sportswear brand tie-ups are nothing new but there appears to be a growing appeal for indie fashion brands to link up with their favourite Premiership football clubs/players. This year alone, these have included A-Cold-Wall/Aries/Labrum (Arsenal), Represent’s Owners Club/Sudu (Manchester United) plus Boss and John Smedley (Tottenham Hotspur).