Everlast and Bluestar Alliance’s Palm Angels are key presence in Conor Benn’s fight win

Sport and fashion have long gone hand in hand but while we’re used to seeing plenty of collection link-ups with tennis, athletics, motor sports and football stars, boxing and other martial arts are grabbing the limelight at present.

Only this weekend, Montirex publicised its US debut with a Leon Edwards UFC comeback fight link-up. And at the same time, Bluestar Alliance was ramping up its new sport strategy via its Palm angels label and the Conor Benn-Chris Eubank Jr fight.

Benn beat Eubank in bespoke Palm Angels, the second project in Bluestar’s sport strategy.

Palm Angels debuted a limited-edition capsule collection and a bespoke fight kit for the British boxer at the weekend in partnership with Everlast “as part of Bluestar Alliance’s expanding strategy to champion talent, sport-driven storytelling, and culturally resonant brand moments”.

Bluestar Alliance said it “continues to define the next wave of fashion-sport collaborations. Conor Benn wore a bespoke Palm Angels x Everlast fight kit for his win… which merges Everlast’s performance heritage with Palm Angels’ contemporary luxury aesthetic, turning the ring walk into a runway while staying true to the sport’s history”.

The design reimagined classic fight gear “as contemporary armour, paying homage to the gladiatorial spirit of the sport. Built around themes of discipline, tension, and controlled intensity, the kit reflects the emotional and physical preparation that precedes battle and turns the boxing ring into a modern arena”.

As for the limited-edition capsule collection, it features two T-shirts, a hoodie, and limited-edition boxing gloves, “which are inspired by” the kit Conor wore and “celebrates boxing heritage reimagined through Palm Angels’ luxury streetwear lens”.

It’s the second consecutive win for a Bluestar Alliance brand and Everlast custom kit, following Terence Crawford beating Canelo Alvarez in September wearing Off-White x Everlast. 

Bluestar said that “together, these moments have expanded global attention for all three brands and underscored the power of fashion to enter unexpected arenas and captivate new audiences”.

As mentioned, UK-based Montirex is using UFC to publicise its debut in the US via JD Sports in new York and its ambassador Leon Edwards took centre stage in his comeback bout at Madison Square Garden.