Greenwich Social Club launches eyewear with a community approach

Greenwich Social Club has brought a “thoughtful design and everyday luxury” to eyewear having launched the business in the southeast London borough.

Championing “in-house design, relationships with independent family-run makers and use of deadstock materials”, the result is a range of “premium handcrafted eyewear at the UK’s most competitive prices”. 

And the name? It was founded by Greenwhich locals Sophia Chiang and Michael Walsh and the venture aims to “capture the area’s community and craftsmanship”, while also reimagining eyewear “with transparency, sustainability and fairness as core values”.

Designs range from vintage-inspired chunky acetates to minimalist titanium rounds, the inaugural collection focuses on creating a capsule eyewear for “busy, multi-hyphenate people who expect their clothing and eyewear to match their lifestyles”.

“With growing trends around ‘girl math’ and ‘frugal chic’, cost-per-wear has never been a more relevant topic,” said Chiang and Walsh, so the collection “focuses on eyewear that acts as a fundamental wardrobe building block that becomes the foundation of the wearer’s personal style”.

Offering styles for both men and women, the brand’s offer is comprehensive with a “personalised experience” featuring: a free (‘no strings attached’) trial at home, allowing customers to try up to four frames for seven days, with shipping included both ways; a virtual try-on tool precisely measuring each customers’ face for a perfect fit; personal styling appointments held over video call; and lifetime customer care and a two-year manufacturer’s guarantee.

Chiang added: “I always felt frustrated by the options at high street opticians, often struggling to find something both stylish and affordable [so] we’re really proud to offer handcrafted eyewear from £79 – a price point where we believe we can add real value to peoples’ everyday eyewear needs.”