Homebody moves into womenswear – FashionNetwork

Luxury British men’s sleepwear brand Homebody has launched its first full women’s sleep and loungewear line. It also has a new face to front the accompanying campaign, in the shape of wellness advocate and former model Rosemary Ferguson.

The new collection, which “represents the next exciting chapter for the brand”, has stayed “true to [our] menswear playbook – creating a carefully considered capsule wardrobe of mix-and-match styles… that bypass fashion trends with individual original styles”.

It features a warm, tonal palette anchored by caramel featuring dusty pink, almond, fawn and white, with all colours (except the pink) “represented in the scaled-up Liberty paisley print story that sits alongside solid colours”.

Key styles include a three-quarter length Burrows Shacket, Maxi Nightdress; Pin Tuck Trouser paired with the Travel Funnel Neck sweater, Edwardian Shirt, Wrap PJ Top, SJP tank and the Bra Top, and Pleated Wide Leg Trousers.

Homebody founders Beverley Calvert and Susie Manning said: “Time is precious, and sleep is fundamental to our well-being [so] slipping into your Homebody should feel special and elevate your moments of relaxation.”

They added: “The brand’s secret lies in the special recipe used to achieve the sublime softness of its light, breathable, bespoke Modal Sens fabrics, woven here in the UK using Lenzing’s responsible wood-based breathable yarns.”