Joanie Clothing in Christina Hendricks collab for UK and US

British brand Joanie Clothing has launched a collection with Christina Hendricks, marking the American actress’s debut fashion line.

Featuring “heirloom dresses” designed to reflect her “glamorous and luxurious signature style”, the 12-piece limited-edition Christina Hendricks x Joanie collection features dresses inspired by her love of vintage clothing and ‘Old Hollywood’ glamour.

Filled with vintage prints, rich fabrics, and silhouettes “cut for curves”, the capsule draws inspiration from her own wardrobe and the costume designers, fashion designers and tailors she has worked with throughout her career. 

Each dress is named after an aromatic flower used in perfume making, chosen by Hendricks “to reflect the feelings these fragrances evoke”.

They include ‘Vetiver,’ a foulard print tie-front midi dress designed to look like a vintage 1920s smoking jacket; ‘Immortal Flower,’ a romantic/dramatic velvet and polka dot mesh maxi dress; the ‘Neroli’, a structured velvet puff sleeve dress available in dark green and Joan Holloway-inspired scarlet red; and ’Flowering Jasmine,’ a maxi dress featuring a mythical beast print.

The range is  made using responsible materials including heavyweight recycled polyester velvet, responsibly-sourced viscose chiffon, and a rose jacquard fabric made with Lenzing Ecovero viscose fibres.

Joanie founder Lucy Gledhill said: “Christina is an absolute magpie for nostalgia, and just wild about whimsy. She makes you wonder, ‘Why have the everyday version, when you can have a fancy one’?

“We used the same principle in our line of dresses – they are not traditional occasion gowns; they are dresses that elevate your everyday and enhance your weekend plans. They make you feel amazing because they are that little bit more special. They amplify the feeling of dressing up for the small stuff – of dressing up for you.”

Each dress is priced £129, available online exclusively at joanieclothing.com in UK sizes 8-26.