Marc Jacobs launches artist collabs as part of Joy seasonal concept

Marc Jacobs has just unveiled a new collab — or more accurately, three collabs — the label having linked up with a trio of contemporary artists.

The company said that this coming autumn season is “defined by vibrant, unapologetic Joy”, referencing the season-long theme it introduced in late July.

This latest chapter incudes a limited-edition capsule collection “that merges fashion and art through expressive design and visual storytelling”.

It was created in collaboration with American visual and performance artist and curator Derrick Adams, British visual artist David Shrigley and London-based artist and illustrator Hattie Stewart.

The collection “reimagines brand icons” like The Tote Bag, The Snapshot, wallets, ready-to-wear, and accessories, “with each artist bringing a distinct perspective to the collection”.

That means Shrigley’s “satirical wit [that] transforms everyday icons into joyful statements”; while Adams’ “vibrant geometries celebrate colour, rhythm, and playful movement”; and Stewart’s pop-surrealist florals and characters “offer a psychedelic burst of optimism”.

The label said the result is a “wearable gallery of creativity’s most uplifting emotion: joy. Extending the joy beyond Marc Jacobs, this creative energy overflows into an unprecedented set of global partnerships – Converse, SHUT, Crayola, Moleskine, maxbone, Gibson, Barbie, and Brompton – each interpreting the campaign through their own iconic products”.

The multi-sensory Joy experience will roll out globally this season with landmark installations and curated pop-ups at Nordstrom at The Corner (opening Saturday), Galeries Lafayette in Paris, Isetan in Tokyo, and The Standard High Line in New York.