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UK’s Mulberry’s Q3 sales rise 5.3% on festive full-price demand
The full-price retail sales jumped 19 per cent despite a highly promotional wider market, driven mainly by stronger digital and e-commerce performance reflecting improved product newness and sharper pricing architecture.
Mulberry Group has posted a solid Q3 to December 27, 2025, with total sales up 5.3 per cent and LFL retail and digital sales rising 11 per cent, driven by strong festive demand and a higher full-price mix.
Full-price sales jumped 19 per cent, with growth across the UK, US and Europe, reflecting positive customer response to its ‘Back to the Mulberry Spirit’ strategy.
In the UK, total retail and digital sales increased 3.5 per cent, with LFL growth of 6.5 per cent, as Mulberry’s renewed focus on its domestic customer drove a higher proportion of full-price online sales. The US delivered accelerated growth of 12.7 per cent, while Europe (excluding the UK) recorded a 14.9 per cent increase, supported by a 27.2 per cent jump in LFL sales, Mulberry said in a press release.
Asia Pacific sales rose 0.8 per cent overall, even as the group continued to right-size its store estate, with LFL sales up a robust 12.2 per cent following a strong double 11 festivals in November 2025.
The group said the performance reflects its strategy to simplify the business, refresh the brand and better leverage customer insights, helping Mulberry reconnect with its core audience while attracting new shoppers across both physical and digital channels.
“We have delivered a strong performance during the festive period. While there remains plenty more to be done, it is encouraging to see the early signs of our ‘Back to the Mulberry Spirit’ strategy delivering. We have maintained disciplined cost control, while at the same time growing full-price sales by having products that resonate at the right price,” said Andrea Baldo, chief executive office (CEO) of Mulberry Group.
He added that growth across regions shows Mulberry’s products are resonating globally as the brand rebuilds its cultural relevance. “The response to our Christmas campaign has been in line with expectation, with particularly strong demand for the Roxanne, the Hackney and the continued resurgence of the Bayswater,” added Baldo.
Mulberry enters the final quarter of its financial year, running from January to March 2026, with what it described as good momentum, as it continues to pursue its goal of building a sustainable and profitable luxury lifestyle brand, added the release.
Fibre2Fashion News Desk (SG)
